The Wash & Norfolk Coast Dogs Project


Management Plan strand: Recreation

Brief project summary: In 2019 an extensive report was published: Managing visitors with dogs within The Wash and North Norfolk Marine Partnership (WNNMP) area. This case study led review of current policy and practice resulted in recommendations for partnership-wide improvements to protect nature and culture.

Funding from West Norfolk Habitats Monitoring and Mitigation (HMM) Fund west-norfolk-habitats-monitoring-and-mitigation-hmm-fund has enabled Norfolk Coast Partnership to deliver a joint project with WNNMP to deliver the recommendations from the report.

Email [email protected]

Project aim and objectives: The recommendations include

  • Guidance notes: produce a series of simple practical guidance notes to support sites in managing their visitors with dogs
  • Dog Walking Code : share across sites to ensure consistency in messaging
  • Professional Dog-walkers workshop session to better support this user group
  • Communications Strategy Support: provide advice to support sites in the development of their comms strategy and influence visitor facing websites

Partners involved: Norfolk Coast Partnership, Wash and North Norfolk Marine Partnership, Brancaster National Trust (a pilot site for our work)

Start date & finish date: Ends 31st March 2022

Latest update:

  • Pre-visit website guidance: A document for site managers has been circulated and we are working through several updates and corrections to visitor facing websites including TripAdviser, and
  • Dog memorials information sheet: We drafted an article highlighting the dangers of plastic and other avoidable waste in the environment which is now published at and Town & Around Magazine.
  • Coastal Code dog leads: Dog leads carrying our Coastal Code ‘Enjoy, Protect, respect’ message have being distributed to nature sites, tourist information hubs, animal welfare officers, and wildlife crime enforcers, to assist with dog-control around The Wash and North Norfolk coast. They’re designed to be colourful and eye catching, in hopes of stimulating positive dialogue around responsible dog-walking.
  • Working with dog business professionals: The Wash and North Norfolk Marine Partnership (WNNMP) and Norfolk Coast Partnership (NCP) are working with local nature sites to raise awareness of coastal wildlife disturbance issues, whilst ensuring that dog walking can still be enjoyed by both human and hound. As part of this work, we are keen to connect with dog-related businesses who wish to support responsible dog walking.

A free online workshop-style event was held in February 2022, to bring together like-minded businesses and provide an opportunity to learn more about our coastal landscapes and wildlife, the pressures they face and how dog-related businesses can support responsible dog walking.





Posted on

July 14, 2021

Skip to content