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''Why buy local products?''

Buying local food makes sense for many reasons. Produce can be fresher, it keeps money in the local economy, you can keep in touch with the seasons and, best of all, it can be fun finding out about the producers of the food and traditional crafts that make the Norfolk coast special.

It doesnt have to be more expensive either, especially when you consider the fuel and time taken on the regular supermarket outing.

Locally bought food often tastes much better too so you and your taste buds are sure to have an enjoyable time.

Illustration for ''Why buy local products?''

See the diagram and summary or click on the entries in the left menu for more details...

Variety and Distinctiveness At a time when food is standardised, bland and universal it is ever more important to cherish the distinctiveness of our local varieties . . .
Reduced Food Miles Because food is transported so far, it has to be heavily processed , packaged and/or preserved to protect it from rotting in transit . . .
Local Connections As consumers many of us have lost the connections between the food on the plate and the countryside around us . . .
Local Economy The more money in the local economy the more prosperous the area will become, with the knock-on effect of greater employment and more services . . .
Increased Biodiversity Many of our important habitats and landscapes have been shaped by man, through activities such as farming, grazing and woodland management . . .
Health Locally produced food which is fresh and grown without additives, growth regulators or pesticides is much healthier for us. . .
Animal Welfare By buying meat from local producers you can help eliminate the need to carry animals over long distances and therefore significantly reduce the stress of transportation . . .

Illustration for ''Why buy local products?''