Sharing this special place - profitably

Business Benefits - Why bother to read any further? It's simple - because your business stands to benefit from the practical tools and advice that these pages contain. Still not convinced? Then let your fellow Norfolk Coast tourism business colleagues convince you...

The case studies on this page will show you how REAL Norfolk Coast tourism businesses have delivered a clear sustainability message to their visitors and used this to their business advantage.

We show that communicating this message BEFORE visitors arrive is a powerful marketing tool, helping you secure that booking. We will also show you REAL examples of the significant benefits of communicating the message clearly once the visitors have arrived.

Case Study One: Deepdale Backpackers and Camping

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Case Study Two: Kelling Heath Holiday Park

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Case Study Three: Weybourne Holiday Cottages

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Case Study One: Deepdale Backpackers and Camping

This well established business is a great example of using the 'green' message to attract and retain business. Priority is given to walking and cycling in the immediate area and using the Coasthopper bus. In a survey of over 20,000 visitors to Deepdale:

35% said the sustainable message was why they picked Deepdale over other campsites

Co-owner Andrea Bramhall sums it up:

Our product is the environment - beautiful countryside, fresh sea air, big blue skies, salt marshes, woods and fields - nature at her best. Let's keep it that way.