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Cycle hire, sales & service

We have identified some businesses along the Norfolk Coast Cycleway route who provide sales, service or hire of cycles to the public. This is by no means a complete directory and with regular seasonal changes it is a good idea to search on-line for the geographical area you are based and if you are holidaying check with the accommodation provider as you may find they have an arrangement for delivery and collection. It is always advisable to contact prior to travelling to confirm providers or services offered have not changed and for seasonal opening times. 

(Hirers listed geographically West to East)

Map of A E Wallis

A E Wallis

HEACHAM A. E. Wallis 
34-40 High Street, Heacham, PE31 7EP
Tel: 01485 571683; Email:

Hire: Adult cycles £9 per half day; £12 per day.  Adult cycles more than one day - £9 per day, Adult cycles £40 per week. Reduced rates for children's cycles. Weekly hire, childrens bikes, trailers and trailer bikes also available. Childrens seats and helmets provided. 

Reliable cycle sales and repairs: Range includes folding bicycles, Trikes for adults and children, Unicycles, Electric Bikes and Trikes and a wide range of cycling accessories.

Opening Times: Monday, Tuesday, Wednesday, Friday and Saturday 9am-5:30pm; Thursday 9am-1pm; Sunday Closed. Stockist for Norfolk Coast Cycleway map guide 

Map of Deepdale Cycle Hire

Deepdale Cycle Hire

BURNHAM DEEPDALE Deepdale Cycle Hire
Tel: +44 (0)1485 210614 

High quality Raleigh bikes for adults; some provision for confident children, including child seats, tag-a-longs, and 2-seater buggies. All bikes come with high quality lock, pump, repair kit and helmets. Hire rates are very competitive and flexible, with family discounts and special offers for longer rentals. Single adult bikes from £15 per day, and Group rates from £10 per day. Free route planning service and advice, Minor repairs and servicing, Cycle shop for parts and accessories. Operated by Deepdale Backpackers & Camping and open all year, bookings are advisable.  Stockist for Norfolk Coast Cycleway map guide 

Deepdale Backpackers & Camping. Tel: +44 (0)1485 210256

Map of Holkham Cycle Hire

Holkham Cycle Hire

HOLKHAM HALL Holkham Cycle Hire
Holkham Hall, Wells-next-the-Sea, NR23 1AB

Tel: 01328 713071 during opening times; 
Seasonal cycle hire for use in Holkham estate. Telephone 01328 713111 for opening times

Map of On Yer Bike Cycle Hire

On Yer Bike Cycle Hire

WIGHTON On Yer Bike Norfolk Cycle Hire
The Laurels, Nutwood Farm, Binham Road, Wighton, Wells-next-the-Sea NR23 1NX Email: Tel: 07584 308120
Situated on Norfolk Coast Cycleway Route 30 close to junction with National Route 1. Delivery and collection service available to tourism businesses by arrangement

A wide selection of hybrid and mountain bikes for adults and children, tag a longs, child seats, child and dog trailers. Routes of 6, 10, 14, 16 & 24 miles, easy to follow route maps highlighting places of interest and the best pubs and restaurants. Delivery subject to distance will normally be the evening prior to the first day of hire, additional charge applies ask when booking. Stockist for Norfolk Coast Cycleway map guide

Wells Bike Hire

Wells-next-the-Sea, Wells Bike Hire
Call or email to check availability and to reserve your bikes. Collection of your bikes by prior arrangement at times to suit you.
Tel 07920016405 or 07766258064,
Bike Hire for adults and kids. Hire includes helmets and locks.

Map of Huff and Puff Cycles

Huff and Puff Cycles

KELLING HEATH Huff and Puff Cycles
Kelling Heath Holiday Park, Sandy Hill Lane, Weybourne NR25 7HW
Tel. 07500 865095; Email:

Huff and Puff Cycles are proud to offer a friendly and efficient cycle hire service for individuals, couples and families. We can easily cater for larger group bookings with our fleet of over 150 quality cycles. We also have tag-a-long cycles, child seats and buggies. For twice the fun, why not try a tandem? Servicing and repairs, accessories and new top brand cycles for sale. 

Based on Kelling Heath in North Norfolk, we are able to offer a range of mainly off-road cycle routes, from a family-friendly 3.5 miles to a 15 mile challenge on picturesque tracks, trails and quiet lanes. You could also try our "Huff and Puff Trail", which incorporates a nostalgic steam train journey. 

Cycles delivered to your door - enquire for more information. Opening times vary throughout the year. Check for full details. Stockist for Norfolk Coast Cycleway map guide 

Map of Black Bikes

Black Bikes

28 Beeston Road, Sheringham NR26 8EH
Tel: 01263 822255; Email: 
Mountain & hybrid bikes. Routes, helmets, locks and repair kits provided
Open Mon-Sat 9-5.30, closed Sunday

Map of Sea Palling Cycle Hire

Sea Palling Cycle Hire

HOVETON Sea Palling Cycle Hire
BeWilderwood, Horning Road, Hoveton, NR12 8JW
07747 483154
Delivery and collection available
Phone for 2019 opening information. 
Stockist for Norfolk Coast Cycleway map guide 

Map of Broadland Cycle Hire

Broadland Cycle Hire

HOVETON Broadland Cycle Hire 
BeWilderwood, Horning Road, Hoveton, NR12 8JW
Tel: 07747 483154;
Adult and children's bikes, child seats, tag-alongs and trailers for hire. Route maps, helmets, baskets and toolkits available, if required, at no extra charge. Weekly hire available with free delivery to some local accommodation.
Open 10am-5pm in school holidays April to October, last hire is at 3pm. Other times please phone in advance to book

The Broads by bike network of 14 circular rides around the Broads can be downloaded for free from APP stores and ITunes.

Map of Electrifying Cycles - sales

Electrifying Cycles - sales

CROMER Electrifying Cycles 
4 Old Station Yard, Norwich Road, Cromer NR27 0HF 
Tel: 01263 513631, Mobile: 07812996648
'An experience worth waiting for' providing solely electric cycles for sale

Map of Surf 55 - Cycle sales and servicing

Surf 55 - Cycle sales and servicing

King's Lynn; Surf 55
Cycle sales & service - no cycle hire
Wide range of sports equipment
125 Wootton Road, King's Lynn, PE30 4DJ
Tel: 01553 679090 

Map of Overland Cycles - cycle servicing and repairs

Overland Cycles - cycle servicing and repairs

HOLT Overland Cycles 
34 Norwich Road, Holt, NR25 6SQ
Tel: 01263 713293;  Mobile: 07733 445511

Pedal Revolution Fat Birds - Cycle sales and servicing

King's Lynn; Pedal Revolution
26 Nelson Business Park, North Lynn Industrial Estate PE30 2DE
01553 679090

Cycle sales and service

On site cycle hire
There are a number of larger holiday parks and campsites who offer their visitors a cycle hire facility whether through their own equipment or agreements with a cycle hire business. Most holiday accommodation businesses will advise on cycle hire facilities with some even having drop and collect agreements with a cycle hire operator. Ask when making your accommodation booking. 

Additional Norfolk Coast cycling information:
Cycling in King's Lynn: (this site also has useful maps)