Norfolk Coast Transport Strategy
The AONB, and particularly the beaches, villages and nature reserves along the coast road (the A149 and B1159) are a major focus of tourism during peak holiday periods.
The original Norfolk Coast Transport Strategy was initiated by the Norfolk Coast Partnership and produced by Norfolk County Council in 1998, in recognition of the direct and indirect landscape and other impacts that traffic and related infrastructure, maintenance and highway modifications could have in the AONB. It covered an area considerably larger than the AONB, mainly in order to take account of the road network providing alternatives to the A149 coast road, and included a wider strategy area extending south to the A148 (between Kings Lynn and Holt) and west to the A149 (between North Walsham and Potter Heigham)..
The aim of the Strategy was "To identify a realistic and sustainable approach to the future management of traffic in the Norfolk Coast AONB which benefits the environment and local residents, and meets the need of tourism and other businesses"
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