Back to: Reports

Navigation: Home Page > Publications > Reports > Tourism Report (2006)

Tourism Report (2006)

A report by consultants Scott Wilson Ltd for the Norfolk Coast Partnership Norfolk Coast AONB Tourism Benefit and Impacts Analysis has now been prepared. Copies of the Final Report, Appendices and the Executive Summary are only available electronically as yet. Contact the office for more details.

THIS REPORT IS INTENDED TO FORM A BASIS FOR DEVELOPMENT OF ACTIONS AND POLICY - IT IS NOT AGREED POLICY FOR THE NORFOLK COAST PARTNERSHIP.

Executive Summary

The Executive Summary of the can be downloaded in sections below. Please note that the original document is a large file size as it contains many colour images, maps etc.

Please email the office to request this illustrated version as a single file (2.8Mb). However, if you only require a text only version use the attached TEXT ONLY PDF.

Front Cover

Executive Summary - May 2006



Tourism Benefit & Impacts Analysis


in the Norfolk Coast Area of


Outstanding Natural Beauty



A Report for the Norfolk Coast Partnership prepared by Scott Wilson

Introduction to Report

The Norfolk Coast Area of Outstanding Natural Beauty has long had a strong association with tourism.

Maintaining the strength of the tourism sector is pivotal to the welfare of the economy and the community of the area, as tourism remains one of the few industrial and employment sectors that has the potential to be compatible with the conservation aims and objectives of specially protected areas.

Tourism relies heavily on the retention of the qualities, character and charm of its landscape, its settlements, its scenery and its wildlife. In return, tourism has the capacity to underpin the strength of the economy; its well-being of the community through the provision of business and employment; and also to act as a crucial axis in the local supply chain by supporting a wide array of other economic sectors.

However, as with any economic sector, tourism can generate potential sources of conflict, with general growth aspirations driven by economic forces in opposition to the need for environment conservation and maintaining the fabric of the community itself.
In order to achieve a truly sustainable tourism destination, the behaviour and impact of visitors, both positive and negative, need to be fully understood, and reflected in future visitor management plans and policies.

Through this study, a more thorough appreciation of how the impacts of visitors manifest themselves within the Norfolk Coast AONB has been achieved. In particular, the process of consultation has provided a greater insight into the views of the community, businesses, environmental organisations, and visitors.

The following summary details the key findings of Scott Wilsons investigations into the benefits and impacts of tourism within the Norfolk Coast Area of Outstanding Natural Beauty.

1 Introduction

2 Study Aims & Approach

3 Investigation Summary

4 Conclusions

5 Key Issues & Recommendations