In developing the 2004-09 Management Plan, local people and organisations were asked what they wanted for the future of the Norfolk Coast. The vision set out in each theme section is their answer, with only minor modifications for this plan. The visions cover what needs protecting - and what needs changing. The aim is not for everything to remain the same and it is important to recognise the tension between the character of the area, as seen today, and change and adaptation required to meet the future.

Everything in the Management Plan is linked to this vision. It is in sections, which the plan follows to help these ideas become reality.

There are five themes, covering aspects of the area:

Landscape, biodiversity and geodiversity;
Built and historic environment;
Farming, forestry and fishing;
Sustainable communities; and
Access and recreation.

Each theme section contains:

A summary of the theme as it exists today, including the issues affecting aspects of the area’s natural beauty and its enjoyment arising from the condition assessment,
An examination of the impacts of the key external pressures for change (coastal processes, climate change, development pressures and global market forces and national and international policy);
A twenty year theme vision. The theme visions have been developed with local people and organisations, and summarise aspirations for the area;
Objectives, which cover the five year period of the plan and relate to the twenty year vision,
Policies, which are intended to apply to all partner organisations unless otherwise specified, and which set out how the objectives will be achieved; and
Other relevant plans and initiatives involving partner organisations that can help to achieve objectives and implement policies.

In addition, there is a sixth theme section, with a slightly different structure, outlining the principles of partnership management as agreed and adopted by the Partners.

Prioritised actions for each theme section are presented in the combined Action Plan.

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