Welcome to the Five Year Strategy

Chair's welcome

The Norfolk Coast Area of Outstanding Natural Beauty offers something increasingly rare. Its wilderness quality, diversity of landscapes, habitats, settlements and communities and the international importance of its wildlife and geology are precious and irreplaceable resources. They also underpin a tourism industry that is a key part of the area’s economy.

An inspiring place, it is deeply loved by many. Our job is to translate that feeling into action, and to make sure the benefits endure and are felt both within and beyond its boundaries.

We have a diverse range of partners, all committed to working together for the good of the area. This Management Plan sets consistent objectives to enable them to work together to conserve and enhance the area’s natural beauty, and is the result of much time and thought by the partnership and staff team.

The second such plan, it is produced under the duty placed on local authorities by the Countryside and Rights of Way Act. The issues have been taken from its predecessor of 2004-09 rather than starting from scratch, although there are also new areas of work and changes of emphasis.

Managing change remains a recurring theme; indeed change is a fundamental characteristic of the coast. Without our strong and varied team we’d stand no chance of tackling the challenges ahead, so in closing I’d like to extend thanks to all the partners. I look forward to working with you over the life of this plan and beyond to share and protect our magical coast.

Cllr Brian Long
Chair
Norfolk Coast Partnership